Hi! I’m Evelyn, a design leader who takes products from 0 → 1
Experience
-
Menaia 2025 – Current
Head of Product & Design
Founding product designer; shaped positioning, brand, and the core product experience from zero to recurring revenue.
-
ecobee 2022 – 2025
Senior UX Designer
Designed ecobee’s web and ecommerce experience, from cart flows, upsells, and bundles to its highest-profile hardware launch, driving 48% over sales projections and a 120%+ lift in bundle attachment.
-
The Toronto Star 2021 – 2022
Product Designer
Web and mobile designer for one of Canada’s premier news organizations. Redesigned the sports section and subscription flows, driving 15% growth in paid subscriber attachment.