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Head of Product & Design — Menaia
Joined as the founding product designer and shaped every dimension of the business, from positioning and brand to the core product experience. Took the platform from zero to a live, recurring-revenue customer base in under 14 months.
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Senior UX Designer — ecobee
Led ecommerce strategy and design for ecobee's highest-profile hardware launch, exceeding online sales projections by 48% in the first three months, and driving a 120%+ increase in bundle attachment through a redesigned checkout experience.
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Product Designer — The Toronto Star
Led design across the Toronto Star's Sports expansion and the North Star Bets integration, helping pioneer one of Canada's first sports betting products embedded in a daily news platform. Overhauled the subscription and pricing model to drive 15% growth in paid subscriber attachment.
- Building Menaia
- Tinkering with AI
- Learning pottery
- Reading Alchemised
- Playing hockey
Invoices & Payment Processing // 2026
Designed a financial invoicing system and end-to-end payment processing flow for field service teams.
Groups // 2026
Designed a custom groups and badging system to celebrate wins and keep teams connected internally.
CRM System // 2026
Built the UX for a unified CRM to track leads, manage client projects, and centralize team workflows.
Smart Doorbell Launch // 2025
Lead designer for ecobee's smart doorbell camera launch, ecobee's highest-profile hardware expansion.
University of Toronto, Trinity College
Bachelor of Arts (Honours) — Political Science, Minor in Digital Studies
Focus: UX Design & Research Methodologies